Toyota Harmony, Solar, Mpg - Tvcs

choreography | selection of performers

Synopsis

Directed by Mr Hide, The Sweet Shop. With a cast of 150 adults and 23 children under 8 years.

 

Concept Outline

This is one of three TVCs made for the new Prius hybrid car. Many people create a landscape that the car drives through. Through the three commercials the landscape is transformed, either changing colour through a season, growing or coming to life.

Contributors

DIRECTOR Mr Hide
PRODUCERS Larisa Tiffin, Sharlene George
PRODUCTION COMPANY The Sweet Shop
AGENCY Saatchi & Saatchi LA